Liminal & Co specialises in helping marketers and agencies increase AI capacity, develop strategy, strengthen executive narrative, and improve experience design. The advisory provides senior strategic engagement through a fractional model, enabling organisations to access chief-level depth without full-time commitment. It launches with US-based generative AI creative agency NotContent as a foundation client. NotContent is known for applying generative AI to creative production at scale for clients including Supergoop, Tommy Hilfiger, and Adidas. Through the partnership, NotContent will deliver structured AI training programmes to Australian agencies and in-house brand teams. Training focuses on practical application of generative AI tools across creative and production workflows. Liminal & Co also frames transformation as a coherence problem affecting narrative and experience alignment.
"The business will specialise in helping marketers and agencies in increasing their AI capacity, developing strategy, executive narrative and improving experience design. The advisory offers senior strategic engagement through a fractional model, giving organisations access to the depth of a chief-level hire without a full-time commitment. It launches with US-based agency NotContent as a foundation client, a partnership that demonstrates the advisory's practical, application-first approach to AI capability."
"NotContent is known for leading the industry in applying generative AI to creative production at scale, with clients including Supergoop, Tommy Hilfiger and Adidas. Through the partnership, NotContent will now deliver structured AI training programmes to Australian agencies and in-house brand teams, focused on the practical application of generative AI tools across creative and production workflows."
""Transformation doesn't fail because organisations lack the right tech," McGinn said. "It fails all too often because the system and environment changes, but the narrative doesn't, and therefore the experience doesn't reflect reality either. Liminal & Co recognises that all too often what looks like a capability problem is actually a coherence problem.""
""Liminal & Co. will offer services spanning three intersecting areas: AI and transformation strategy for teams working out what adoption actually looks like in practice; executive narrative and leadership communication for leaders whose public voice needs to reflect where they're going, not just where they've been; and event strategy and experience design for organisations looking to translate brand strategy into live moments," s"
#generative-ai #marketing-and-agency-enablement #ai-training #executive-narrative #experience-design
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