Everyone's A Little Scared Of AI - Even The CEO Of This AI-Powered Platform | AdExchanger

""There is a lot of negative backlash against AI-generated content - and for good reason," said Tammy Nam, CEO of AI-powered marketing platform The Brief, which rebranded from Creatopy last month. "I was testing the Sora app the other day and after 15 minutes of scrolling through all these AI-generated videos, I felt like I wanted to take a shower," Nam said. "It was just very obvious to me that there was no human element, no human context or taste that was integrated into it.""

""To me, AI really is the great equalizer of our generation for many reasons," Nam said. "One of those reasons is that it gives people the ability to really showcase their true ideas and taste." Nam spoke with AdExchanger about the recent rebrand and what AI's accelerating influence means for the future of advertising. AdExchanger: Why change your name from Creatopy to The Brief? TAMMY NAM: "The Brief" represents something foundational about marketing itself: Every campaign starts with a brief."

"Aside from the name change, what's new now that you've become The Brief? AdExchanger Daily Get our editors' roundup delivered to your inbox every weekday. We built a new product - also called The Brief - that integrates AI agents throughout the entire experience and workflow. Within the product, we have four agents: Discover, Create, Launch and Optimize. It mimics the roles that you"

AI tools are being integrated into every stage of advertising, from creative and planning to execution and measurement. Consumer skepticism is rising because many AI-generated creatives lack human context, authenticity, and taste. The company formerly known as Creatopy rebranded to The Brief and positioned the marketing brief as foundational. The Brief product embeds AI agents across the workflow, including Discover, Create, Launch, and Optimize, to support campaign development. The product aims to balance automation with human sensibility, treating AI as a tool that amplifies individual ideas and taste when wielded by people.

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