Klarna, notable for its buy-now-pay-later (BNPL) service, is introducing a mobile phone plan priced at $40 per month. This plan, which includes unlimited 5G data, calls, and texts, will launch in the US soon. Operating on AT&T's network, the service is facilitated by Gigs, enabling easier MVNO access. Klarna aims to elevate its functionality beyond BNPL, with CEO Sebastian Siemiatkowski envisioning the app as a digital financial assistant, leveraging AI to help users find better pricing models.
Klarna is transitioning from a buy-now-pay-later service to offering a mobile phone plan, aiming to evolve into a comprehensive digital financial assistant for its users.
The $40 per month unlimited plan utilizes AT&T's network, providing customers with unlimited 5G data, calls, and texts without contracts or hidden fees.
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