"Notice that Google doesn't refute the allegations. The exact details of the EU investigation haven't been reported, but Google is no doubt still feeling burned after evidence surfaced in the DOJ's 2023 search antitrust trial about its opaque search ad pricing. Jerry Dischler, then GM and VP of Google Ads, testified that Google would increase ad prices by up to 10% when it needed to meet investor revenue expectations. He jokingly referred to the practice as "shaking the couch cushions.""
"The Buck Stops Elsewhere Americans are divided in their media habits, but overwhelmingly agree on one thing: They don't want to pay for the news. So how do Americans suggest publishers pay their bills? Nearly half (45%) say the news should be funded by advertising. Ironically, the public is pretty uninformed about the plight of news pubs. Thirty-seven percent believe news orgs are doing somewhat well financially, while roughly one-third believe they're doing very or extremely well."
The AdExchanger team will be off for Presidents Day on Monday, February 16 and returns Tuesday, February 17. Google says Search ads help small businesses compete with big brands, drive economic growth, and keep the web free, and states ad prices are set by a real-time auction based on advertiser competition and ad quality. The company did not directly refute allegations related to opaque search ad pricing amid an EU investigation and DOJ trial evidence showing Google increased ad prices as needed to meet revenue expectations. Public sentiment favors ad-funded news, with 45% supporting advertising as the primary revenue source. A K-shaped attention economy separates high- and low-income audiences, making higher-income ad-free consumers harder for advertisers to reach.
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