EBC provides agencies, data providers, and media owners with a toolkit for creating, enriching, and scaling media products, boosting performance and business growth.
The platform now offers expanded addressability options, simplifies data-enriched deals creation, and provides direct access to high-quality supply for buyers and incremental demand for media owners.
Efficient deal management allows packaging multiple deals into a single deal ID for strategic marketplaces, while future-proofed media buying includes privacy-first contextual targeting and seamless activation of first-party data.
Equativ's agnostic identity approach enables advertising use cases across any DSP, ensuring safe addressability at scale and partnerships with clean rooms for secure first-party data activation.
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