"xpln.ai, the ad attention measurement and optimisation technology company, today (18th May, 2026) announces the appointment of Emma Alligan as agency sales director, UK. This appointment further strengthens xpln.ai's presence in the UK market, following the opening of its London office and the appointment of Dominic Di Talamo as managing director UK at the end of 2025."
"Emma brings eighteen years of experience across media, advertising, and commercial partnerships, with deep expertise in agency relationships and digital strategy. She most recently spent nine years at GumGum, where she worked closely with brands and agencies, playing a key role in driving business growth. Her career also includes significant video and digital media experience from previous roles at Innovid, Channel 5, AOL, and InSkin Media."
"As agency sales director UK, Emma will be at the forefront of the company's UK expansion. Working closely with Dominic Di Talamo, she will strengthen xpln.ai's positioning as a leading attention measurement partner. Her core missions will include supporting the adoption of xpln.ai's attention-based solutions, developing strategic relationships with media agencies and key advertisers, helping partners connect attention metrics directly to brand and business outcomes."
""What particularly attracted me to xpln.ai is the company's vision for the future of media measurement and the opportunity to help shape how attention is used as a meaningful indicator of effectiveness and performance," says Emma Alligan, agency sales director UK at xpln.ai. "Attention is becoming increasingly central to how we evaluate media, and xpln.ai is helping brands and advertisers make smarter investment decisions with a clear focus on outcomes and ROI across all channels.""
xpln.ai appoints Emma Alligan as agency sales director UK to strengthen its UK market presence. The appointment follows the opening of a London office and the end-2025 appointment of Dominic Di Talamo as managing director UK. Alligan brings eighteen years of experience across media, advertising, and commercial partnerships, including nine years at GumGum working with brands and agencies to drive growth. Her background also includes video and digital media roles at Innovid, Channel 5, AOL, and InSkin Media. In her role, she will support adoption of xpln.ai attention-based solutions, build strategic relationships with media agencies and key advertisers, and help partners connect attention metrics to brand and business outcomes.
#ad-attention-measurement #media-optimization #uk-market-expansion #agency-partnerships #digital-strategy
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