As part of a legal battle against former advertisers, Elon Musk's X targets Twitch, claiming GARM members conspired to boycott the platform post-acquisition.
X argues that Twitch has not promoted its brand on the platform since November 2022, citing an 'executive endorsement' related to GARM's brand safety standards.
Despite GARM's disbandment, the World Federation of Advertisers will continue to contest X’s accusations in court, highlighting tensions in the advertising landscape.
X's revenue has seen a steep decline, falling nearly 40% in the first half of 2023, exacerbated by controversies surrounding Musk's statements and actions.
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