Elon Musk's X has added Twitch as a defendant in a lawsuit against the Global Alliance of Responsible Media, alleging illegal collusion to withhold billions in advertising revenue.
GARM, which was involved in fostering brand safety standards, was forced to shut down shortly after X filed its complaint, indicating significant legal repercussions for the advertising industry.
Stephan Loerke, CEO of the WFA, expressed confidence in contending X's serious allegations, asserting their adherence to competition rules and readiness to defend against the legal claims in court.
Despite GARM's closure, X appears to be intensifying its legal efforts, as seen in the addition of Twitch as a defendant, signaling that the fight against boycotting advertisers will continue.
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