A significant net 26% of marketers intend to reduce advertising budgets on X, reflecting deepening concerns over the platform's association with contentious content.
Only 4% of marketers consider ads on X to be 'brand safe', a stark contrast to the 39% who feel similarly about Google's advertising capabilities.
Musk acknowledges that his previous remarks may have contributed to advertisers' hesitance, stating his aim is to restore confidence among them despite ongoing controversies.
Despite claims from an X spokesperson that the platform's brand safety rate is validated to be 99%, trust in advertising spent on X has sharply declined.
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