Dotdash Meredith Wants To Make Contextual Targeting A Cookie Killer | AdExchanger
Briefly

from AdExchanger10 months ago
Dotdash Meredith (DDM) made a major bet on contextual with last month's launch of D/Cipher.While DDM is putting a lot of eggs in D/Cipher's basket, it remains to be seen whether it will help turn its revenue numbers around.The publisher reported a 15% drop in digital ad revenue in its Q1 2023 earnings, citing declines in premium sold ads and lower programmatic rates.
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