"Meta is introducing a subscription service in the UK that will allow Facebook and Instagram users to pay for an ad-free experience. UK users of Facebook and Instagram users will receive a notification in the coming weeks, offering the option to subscribe for £2.99 per month on desktop or £3.99 on iOS and Android. The higher mobile pricing according to Meta reflects Apple and Google's purchasing policies."
"While subscribers won't see ads from Meta, they will still encounter branded and sponsored content from creators and official accounts meaning the experience will not be entirely ad-free. The move marks a major shift for Meta, whose business is overwhelmingly driven by advertising. "We still believe in an ad-supported internet but subscriptions, as an alternative to seeing personalised advertising, is a well-established and economically viable business model spanning many industries, including media," a Meta spokesperson explained."
"Trump has signed an executive order outlining terms for a deal to shift TikTok's US operations to US ownership. Under the plan, US investors will take majority control of TikTok's operations, including a licensed copy of the app's influential recommendation algorithm. The deal complies with a law that would have forced TikTok's shutdown in the US without ByteDance's divestment."
Meta will offer a paid ad-free subscription for Facebook and Instagram users in the UK, priced at £2.99 per month on desktop and £3.99 on iOS and Android. The subscription will cover accounts linked through Meta Accounts Center, with additional accounts costing £2 per month on web or £3 on mobile. Subscribers will still see branded and sponsored creator or official-account content. An executive order requires a transfer of TikTok's US operations to US ownership, with American investors expected to hold about 65% and ByteDance under 20%. OpenAI plans to build its own ad tech in-house.
Read at Exchangewire
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