"Google told us we would get more core updates, more often - that did not happen. Google Ads accounts without campaigns will be deleted in 6 months. Google Ads AI MAx gains a source column in the search term report. Google AI Mode has a new what to know section, that might not be new. Google Ads tests setting your new customer value, without your permission."
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Google had promised more frequent core updates but those increased releases did not materialize. Google Ads accounts that contain no campaigns will be deleted after six months of inactivity. Google Ads AI MAx added a source column to the search term report to surface origin information. Google AI Mode introduced a "what to know" section, though that addition may already exist. Google Ads is testing automatically setting new customer value without advertiser permission. Multiple search and advertising forums and resources covered these developments and channels for feedback and subscription options were provided.
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