Daily Search Forum Recap: June 24, 2025
Briefly

Today's search forums reveal multiple updates from Google, reaffirming that URL extensions are irrelevant for SEO, parallel to previous statements. Google has expanded AI Mode in Labs to India, streamlining mobile search results. Additionally, new features are being tested, such as social media profile buttons in Google Business Profiles and a slim bar in search snippets. These updates reflect Google's ongoing commitment to improving search functionality and user experience in response to current trends.
In a recent statement, Google reiterated that URL extensions have no impact on SEO, echoing points made in previous years regarding their relevance.
With the introduction of AI Mode in Labs now reaching India, Google is innovating how users interact with search results, particularly on mobile.
A notable change in Google's strategy includes testing social media profile buttons in Business Profiles, enhancing visibility for local businesses.
Emerging developments indicate that Google is actively refining search results through beta tests, including a new slim bar format and altered ranking presentations.
Read at Search Engine Roundtable
[
|
]