The article discusses how many brokerages, referred to as 'Lily Pad' brokerages, focus on attracting agents with higher commission splits but struggle with retaining talent due to a lack of cohesive culture. In contrast, The Agency adopts a culture centered on collaboration, inclusivity, and long-term growth, emphasizing that a strong culture is essential for a successful team. It argues that a brand is defined by its culture and that intentional efforts are needed to embed core values that guide behaviors, hiring practices, and overall business conduct.
Some brokerages prioritize short-term gains over long-term growth, failing to build cohesive teams, while The Agency thrives on a culture rooted in collaboration and inclusivity.
Your brand is fundamentally intertwined with your culture, shaping client experiences, agent interactions, and how business is conducted. It must be intentionally nurtured.
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