At SXSW, Kelsey Goodman and Matt Miller from Viasat discussed a revolutionary approach to in-flight advertising, where brands can now reach passengers in real-time via Wi-Fi. Viasat Ads, operational for just two years, covers 12 airlines and 250 million passengers, delivering 2 million ad-supported Wi-Fi sessions monthly. Goodman emphasizes the changing landscape, where passengers are utilizing their personal devices instead of seatback screens, thus creating new advertising opportunities. The company plans to leverage its airline network and scale to better engage with advertisers, marking a significant shift in how in-flight advertising is executed.
Viasat Ads is kind of a big shift in the way advertising is done in-flight. It's new. It's not something that people usually understand.
The beauty of the platform comes from having this airline network. As we've been building that, we've been working with advertisers more individually.
People are bringing their own devices, logging on to in-flight wifi and streaming their own content. That's a huge opportunity for advertisers.
I think the beauty of the platform comes from having this airline network. As we've been building that, we've been working with advertisers more individually.
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