Council Post: The Era Of Digital Overload: How Marketing Is Going Back To Fundamentals
Briefly

Just look at what has happened with the advent of large language models (LLMs) such as ChatGPT and Google's Gemini... But despite advances in technology, I am starting to notice a reverse shift in consumer behavior.
In 2024, consumers seem to be overwhelmed with digital noise and are craving real, purposeful interactions with brands and businesses... the pendulum is shifting in the other direction.
Read at Forbes
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