"Indonesia, with the world's largest Muslim population of approximately 229 million, experiences a surge in consumer spending during Ramadan, as many prepare for gifts, travel, and iftar meals."
"The InMobi report indicates that 60% of Indonesian respondents plan to spend at least IDR 3 million for Ramadan 2023, an increase from 56% in 2022, showcasing a positive consumer sentiment."
InMobi released findings on Indonesian consumer habits during Ramadan 2023, highlighting the significant increase in spending. With the largest Muslim population globally, Indonesia sees heightened consumer activity during Ramadan, particularly in shopping for gifts and travel. The report indicates that 60% of consumers plan to spend at least IDR 3 million this year, reflecting a rise from 2022. The insights aim to assist brands in refining their mobile marketing strategies to engage effectively with consumers during this important period.
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