The crux of the issue lies in a misunderstanding among lawmakers about the role of data-driven digital advertising. These tools, developed by big tech companies, are vital for small businesses.
Digital advertising has been a cornerstone of our business's strategies, enabling us to reach our target audience. It also empowers marginalized communities to compete with big businesses cost-effectively.
Lawmakers need to understand... it is possible to protect personal privacy without dismantling the digital advertising ecosystem that benefits both businesses and consumers. Policymakers must recognize big tech's successful advertising model and implement targeted reforms without damaging the system.
Consumers generally prefer targeted ads over generic ones, as they are more relevant to their interests. Most consumers favor receiving personalized recommendations for products or services.
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