""The truth is that despite protestations, consumers have progressively become comfortable with a give-and-take model, be that exchanging information for value received, or suffering advertising for pricing relief," he said. "Streamers have already proven that ad-supported pricing tiers are very effective at price discriminating among consumer segments. The future of consumer-facing AI models will likely be one that is interrupted with advertising, except for those who pay to spare themselves that interruption.""
""Throwing advertising into the mix muddies the waters and detracts from the credibility of the experience. There is likely to be a backlash in the short term, and Anthropic is already using the Super Bowl to stir those murky waters," he noted, referring to the anti-advertising ads OpenAI's main competitor aired on TV during the game on Sunday."
OpenAI began introducing ads into lower ChatGPT tiers, prompting concerns about credibility and user trust. Forrester analyst Dipanjan Chatterjee warned that advertising could muddy conversational experiences and provoke short-term backlash, noting Anthropic's Super Bowl anti-ad work. Consumers have grown accustomed to trade-offs between ads and pricing, and streaming services have shown ad-supported tiers effectively segment users. The expected future for consumer-facing AI models is ad interruptions for nonpaying users, while paying users avoid ads. Google is taking a different approach and does not plan to integrate ads directly into Gemini results, according to Philipp Schindler.
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