"Charter Communications has agreed to modify the 'fiber-powered' claims in website and video advertising in response to a BBB National Programs' National Advertising Division (NAD) Fast-Track SWIFT challenge brought by AT&T."
"The press release says that the video and webpage ads have a written disclosure saying that 'Spectrum Internet is powered by fiber and delivered to the home via HFC.' HFC, an abbreviation for 'hybrid fiber-coax,' is not FTTH."
"Charter would permanently stop referencing HFC and 'clearly and conspicuously' disclose that its 'fiber-powered' services are not delivered to homes via FTTH networks."
"NAD stated that this advertising communicates the idea that the plans' subscribers could 'consistently engage in typical online activities' without any regard to data consumption."
Charter Communications, operating as Spectrum, agreed to modify its advertising claims regarding 'fiber-powered' services following a challenge from AT&T. The term 'fiber-powered' implied fiber-to-the-home infrastructure, which was misleading. Charter will now include a disclosure stating that its services are powered by fiber but delivered via hybrid fiber-coax (HFC), not FTTH. This modification is permanent and will be treated as a recommendation from the National Advertising Division (NAD). Previously, Charter successfully defended its advertising claims for Spectrum Mobile against Verizon.
Read at Telecompetitor
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