Elon Musk's polarizing persona has increasingly harmed Tesla's brand image, leading to declining sales and an overall brand crisis. Recent figures reveal a 13% drop in global vehicle deliveries and substantial decreases in markets like California despite an overall rise in EV adoption. The Cybertruck has faced setbacks, jeopardizing consumer interest, while protests linking the brand to Musk's political endeavors have proliferated. Analysts warn that continued association with controversial figures could lead to permanent brand damage, raising serious questions about Tesla's future viability as a leader in the EV market.
"The more Musk is attached to the Trump administration and DOGE, the brand damage goes from containable to permanent... Tesla has become a political symbol around the world and that's not a good thing."
"Sales of Tesla's flagship vehicles have flagged in Europe and China, and as EV-friendly California shows a 15% drop in Tesla registrations, the brand's popularity declines."
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