Can BeReal Be The Real Thing?; Simpli.fi Acquires Bidtellect | AdExchanger
Briefly

Last year, BeReal was flying high on organic growth.Apple named it "App of the Year," a coveted title, because the prize is sweet, sweet App Store homepage visibility.But can BeReal keep the magic alive long enough to, uhhh ... start making money?BeReal's average active user count has halved from an average of 14.7 million last October to 7.7 million in February, based on Apptopia data.
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