The demand for live content in the UK, particularly during events like Premier League matches and concerts, is straining networks. BT's response includes the deployment of Multicast-Assisted Unicast Delivery (MAUD), a technology developed with Broadpeak. MAUD enhances video streaming quality and efficiency by using multicast delivery, allowing for a single shared stream instead of individual ones. This approach not only increases delivery efficiency and viewer experience but also reduces environmental impact and cost for broadcasters. The technology's transparent integration means no changes are needed for content service providers' applications.
The increasing demand for live content in the UK, driven by events like Premier League matches and concerts, has prompted BT to implement Multicast-Assisted Unicast Delivery (MAUD), a novel technology to enhance streaming efficiency.
MAUD aims to improve live video streaming by switching to multicast delivery, which flattens network traffic peaks, ensuring a reliable and high-quality experience for viewers during high-demand events.
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