Blis announces SBTi's approval for its near-term target for carbon reduction to help drive sustainability across the industry

"I'm delighted to get SBTi's approval and validation for our near-term target for carbon reduction. Very few adtech companies have set science-based targets for carbon emission, so both our SBTi approval and the addition of Scope3 data to our platform represent incredible milestones towards a more sustainable future."

"By incorporating Scope3 emissions data into the Blis platform, media buyers can now measure, report, reduce, and optimise campaigns with sustainability as a factor, helping customers make more conscious decisions regarding their digital advertising spend."

Blis, an omnichannel advertising platform, achieved validation from the Science Based Targets initiative (SBTi) for its near-term carbon reduction target of 42% by 2030, with a long-term goal of 90% reduction by 2050. The company partnered with Scope3 to integrate carbon emissions data into its platform, enabling media buyers to measure, report, reduce, and optimize advertising campaigns with sustainability considerations. This integration allows advertisers to make more environmentally conscious decisions regarding their digital advertising spending. The initiative represents a significant step toward reducing carbon footprints within the advertising and media industry, with Blis positioning itself as a leader in sustainable adtech practices.

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