"A domain registrar is an ICANN-accredited company authorized to register and manage domain names on your behalf. Companies like Cloudflare Registrar, Namecheap, and Porkbun act as intermediaries between you and the domain registries that oversee specific top level domains like .com (managed by Verisign) or .org (managed by Public Interest Registry). For small businesses and nonprofits, the most important domain services include:"
"Why does this matter for marketing? A custom domain is the foundation of your brand online. When you send newsletters or automated campaigns from an address like hello@yourbusiness.com instead of a generic Gmail address, you build trust. Your domain name appears in every email you send, every landing page you create, and every sign-up form you embed on your site."
Domain services primarily refer to domain registration and managed domain infrastructure, with registration most relevant to small businesses and nonprofits. A domain registrar is an ICANN-accredited company that registers and manages domain names and acts as intermediary to top-level domain registries such as Verisign (.com) and Public Interest Registry (.org). A custom domain supports brand identity and trust for email campaigns, landing pages, and sign-up forms. Over 370 million domains existed by 2025, so choosing a stable provider early reduces migration risk. Key evaluation criteria include transparent pricing, free WHOIS privacy, and DNS reliability for marketing integration.
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