"The State Administration for Market Regulation (SAMR) stated, 'There is an urgent need to carry out a systematic and comprehensive clean-up,' highlighting the necessity for reform in the online advertising sector."
"The campaign will focus on five key areas: tightening regulation, strengthening platform accountability, overseeing new advertising formats, upgrading monitoring technology, and reinforcing content standards."
China's top market regulator initiates a six-month crackdown on internet advertising, targeting AI misuse and traffic-driven tactics. The State Administration for Market Regulation (SAMR) emphasizes the need for a comprehensive clean-up of the online advertising ecosystem. This campaign addresses emerging risks alongside existing issues as the online advertising market is projected to reach 793 billion yuan by 2025. SAMR will focus on tightening regulations, enhancing platform accountability, overseeing new advertising formats, upgrading monitoring technology, and reinforcing content standards.
Read at South China Morning Post
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