The partnership with Barometer enables buy-side partners to leverage curated 'supply packs' in SoundStack Marketplace, ensuring advertisers buy the most relevant shows to connect with desired consumers.
Barometer data categorizes podcasts at show and episode levels, allowing contextual segment creation for targeting based on variables like host gender, content category, genre, keywords, topic sentiment, and brand safety.
SoundStack Marketplace offers over six billion monthly, global audio ad opportunities from 14,000 publisher partners, creating barrier-free ad trading for better results across participants.
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