Azerion-Veridooh Partnership Brings Independent Verification to Programmatic DOOH

"Veridooh has developed world-first patented and proprietary SmartCreative TM technology. This enables Veridooh to independently collect OOH delivery data, without relying on media owner play logs, making it the world's first 100% independent verification partner. Veridooh independently tracks, measures, and verifies OOH campaigns in real-time, bringing digital-level accountability to OOH advertising."

"Through its demand-side platform (DSP) Hawk, Azerion's clients can streamline programmatic digital out-of-home (pDOOH) campaigns through a single point of contact to maximise visibility and ensure their pDOOH ads reach the right audience at the right time. Its inventory includes sites via VIOOH, Hivestack, DAX, and Broadsign."

"Through this partnership, Veridooh's independent verification technology is now available for all pDOOH buyers leveraging Azerion's Hawk DSP across its premium pDOOH inventory network. This will enable brands to independently verify that their campaigns have delivered against campaign impression goals and targeting conditions."

"Veridooh also ensures DOOH metrics are aligned with broader digital KPIs, allowing for omni-channel harmony and cross-channel attribution. Azerion clients will be able to invest with greater confidence, knowing their spend is protected by independently verified, real-time data."

Veridooh has been appointed as the preferred partner of Azerion, a full-service digital advertising partner for brands, agencies, and publishers. Veridooh uses patented SmartCreative technology to independently collect OOH delivery data without relying on media owner play logs. It tracks, measures, and verifies OOH campaigns in real time, enabling digital-level accountability. Azerion’s Hawk DSP streamlines programmatic digital out-of-home campaigns through a single point of contact and provides access to inventory via VIOOH, Hivestack, DAX, and Broadsign. With the partnership, Veridooh’s independent verification is available to pDOOH buyers using Hawk, supporting independent verification against impression goals and targeting conditions. Veridooh also aligns DOOH metrics with broader digital KPIs to support omni-channel harmony and cross-channel attribution.

Read at Exchangewire