Azerion integrates Spotify Ad Exchange directly into Hawk DSP to expand premium supply and give advertisers seamless access to Spotify’s subscription audio streaming audience. The integration provides programmatic access to Spotify inventory and engaged global users across audio, display, and video formats for multi-format storytelling. It also includes music and podcast inventory for highly engaged audiences. Spotify first-party data and streaming signals support more precise and relevant targeting. Deal types available include Private Marketplace, Programmatic Guaranteed, and Open Auction, giving buyers transactional flexibility. The direct connection simplifies campaign activation by reducing supply-chain technical complexity, improving performance, and lowering latency from launch to delivery.
"Azerion, a leading European digital advertising platform, today (28th May, 2026) announces the direct integration of the Spotify Ad Exchange into Hawk DSP, expanding its premium supply offering and giving advertisers seamless access to the world's most popular audio streaming subscription service."
"The Spotify Ad Exchange unlocks programmatic access to Spotify's high-quality inventory and engaged global audience, including: Core advertising formats: audio, display, and video, enabling seamless multi-format storytelling within a single campaign; Music and podcast inventory: reaching highly engaged audiences in some of digital media's fastest-growing content categories; Spotify first-party data: leveraging the platform's rich audience and streaming signals for more precise, relevant targeting; All deal types: Private Marketplace (PMP), Programmatic Guaranteed (PG), and Open Auction, offering buyers full transactional flexibility."
"The direct connection between Hawk DSP and the Spotify Ad Exchange fundamentally simplifies campaign activation for advertisers. By reducing technical complexity in the supply chain, Hawk DSP delivers improved performance and lower latency from the moment a campaign goes live, tangible benefits that flow directly to advertiser outcomes."
#programmatic-advertising #dsp-integration #spotify-ad-exchange #omnichannel-media #emea-advertising
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