As augmented reality (AR) technologies gain traction with products like Apple Vision Pro and Meta Quest II, experts anticipate a transformative impact on the art market. Gallery owners like Will Shott predict comprehensive virtual tours for exhibitions, while Hal Bromm highlights the potential of VR in revitalizing declining gallery visits. The use of AR for virtual studio visits enables broader access for artists and audiences, offering unique engagement opportunities. Artists like Adam Himebauch advocate for leveraging this technology in an increasingly decentralized art world, where digital encounters are a primary means of experiencing art.
"I think, one million percent, galleries with the infrastructure to do so will have virtual tours of every show," says Will Shott, emphasizing AR's role in transforming gallery experiences.
Hal Bromm predicts that while gallery visits may have declined, technologies like AR and VR could invigorate client interactions and virtual studio visits.
Joey Tepedino highlights that virtual studio experiences could allow broader access to artists, overcoming geographical constraints and demonstrating the future of decentralized art.
Adam Himebauch notes that as the art world becomes increasingly decentralized, leveraging AR and VR could engage audiences who primarily experience art via screens.
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