As TikTok teeters, YouTube, Meta, Snapchat and more race to claim its ad dollars with incentives, discounts
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from Digiday4 days ago
Snapchat's ad sales team emphasizes the significant audience overlap with TikTok. They reveal that 60% of U.S. users over 18 use TikTok daily and 77% monthly, making Snapchat a potential alternative for advertisers.
Digidayhttps://digiday.com/marketing/as-tiktok-teeters-youtube-meta-snapchat-and-more-race-to-claim-its-ad-dollars-with-incentives-discounts/
Colleen Fielder noted that the revealed audience overlap between Snapchat and TikTok is expected. This data insight highlights how Snapchat is directly responding to the competition posed by TikTok's robust growth.
Digidayhttps://digiday.com/marketing/as-tiktok-teeters-youtube-meta-snapchat-and-more-race-to-claim-its-ad-dollars-with-incentives-discounts/
Read at Digiday
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