"The logic is straightforward. The same user intent brands have been trying to capture organically inside ChatGPT will inevitably be monetized widely. All the unglamorous groundwork of the past two years - cleaner data, consistent messaging and learning how the models interpret it all - becomes the rehearsal for a paid campaign in a chat-first internet. First marketers learn how to recommend organically. Then they figure out when it makes sense to buy their way into the conversation."
"If that premise holds, the coming tests will be instructive. OpenAI announced that ads would be "clearly labeled and separated from the organic answer," while users will have the option to indicate if they want to see more or less of them in the future. The platform also made a point to add that ads won't be shown to users under 18, and they aren't eligible to appear next to sensitive or regulated"
Advertising will roll out in ChatGPT in the U.S., transforming chatbot interactions into monetizable spaces. Early organic experiments taught marketers to structure cleaner data, maintain consistent messaging, and learn model interpretation, which will serve as preparation for paid campaigns. Brands will capture the same user intent through monetized placements, combining conversational native experiences with paid support. Platforms plan to clearly label ads, allow users to control ad frequency, exclude users under 18, and prevent ads near sensitive or regulated topics. Agencies emphasize making brand content machine-readable so AI systems can accurately surface brands during conversations.
Read at Digiday
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