AppLovin Takes A Stake In Flip; Google Incognito Gets Called Out | AdExchanger
Briefly

More than anything, though, they're mobile challengers to Google and Apple, in AppLovin's case, and TikTok and Amazon for Flip. And both are exhausted.
Following data policy changes by Apple and Google and privacy laws in Europe and elsewhere, the standards for data scale have changed.
The settlement mandates Google to partly obscure a user's IP address, add disclosures to Incognito mode, delete old private browsing data, and disable third-party cookies in Incognito mode for five years.
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