App-Based Businesses Juggle Ad Platform Perils; IAB Tech Lab's Latest Standard | AdExchanger
Briefly

Seemingly every grocery chain now has a programmatic platform, not to mention Lowe's, Home Depot, Instacart, GoPuff and buy-now-pay-later companies like Afterpay and Klarna, to be joined soon by Uber, perhaps Shopify and who knows who else.
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