Amazon is extending this year's Prime Day shopping event to four days from July 8 to July 11, double last year's duration, aiming to attract budget-conscious shoppers amidst tariff-related anxieties. Discounts will be available on a variety of products, with targeted deals released at midnight Pacific time. The longer event aims to entice consumers facing potential price increases due to tariffs, which have shifted purchasing behavior even among higher-income groups. Additionally, the timing of Prime Day coincides with the expiration of a recent tariff pause, increasing its significance.
This year's Prime Day will last four days from July 8 to 11, double the duration of last year's two-day event, providing more opportunities for deals.
Amazon's extended four-day Prime Day comes amid tariff-induced concerns, encouraging consumers to seek savings, even prompting high-income shoppers to visit dollar stores.
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