Amazon is shifting its movie strategy significantly, aiming to release around 14 major theatrical films yearly. This follows the acquisition of MGM and aims to position Amazon MGM Studios as a key player in the film industry. Previously, Amazon's film output was limited to 5-8 theatrical releases, often with unclear windowing for theater runs. Upcoming changes will include longer theatrical releases, with many films staying in theaters for 45 days before transitioning to streaming. The news coincides with notable leadership changes within Amazon, emphasizing a fresh commitment to a theatrical future at CinemaCon.
Amazon's ambitious plan is to release 14 big films a year, demonstrating a commitment to the theatrical experience alongside its streaming strategy.
With MGM's acquisition, Amazon aims to rival major studios by offering a robust lineup of films, showing it's serious about theatrical releases.
Courtenay Valenti will showcase Amazon's vision at CinemaCon, signaling a pivotal moment in the company's approach to theatrical content.
Jennifer Salke's departure adds a layer of uncertainty, as Amazon positions itself for an ambitious film strategy in the theater industry.
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