As the deadline for TikTok's sale to a U.S.-based company looms, Amazon has proposed a last-minute bid to acquire the app, viewing it as an opportunity for expansion in online shopping. With 170 million U.S. users, TikTok offers significant sales potential, particularly through in-app purchases, although Western consumers have been slower to adopt this feature compared to its Chinese counterpart, Douyin. Previous attempts to acquire TikTok have come from Walmart, which aimed to leverage the platform for product promotion. However, current talks suggest Amazon's bid is not being taken seriously by negotiators.
The clock is ticking on TikTok, with the deadline for its sale to a U.S.-based company fast approaching, which will see it either sold off, or booted out of America.
Amazon has presented an offer to the Trump administration, in the hopes of taking on the app, which counts 170 million U.S. users.
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