Amazon has announced that Prime Day 2025 will occur from July 8 to 11, expanding this annual shopping event to four days. Shoppers can look forward to a variety of goods, including summer essentials, home improvement items, back-to-school supplies, and luxury products. Notably, the event will feature a new concept called 'Today's Big Deals,' which entails themed daily deals. Last year's Prime Day generated $14.2 billion in sales, reflecting an 11% increase over the previous year, indicating sustained consumer interest despite economic challenges.
Amazon has revealed that Prime Day 2025 will extend to four days, from July 8-11, featuring a wide range of products for consumers.
Consumers can expect themed daily drops called 'Today's Big Deals' during Prime Day 2025, introducing more limited-time offers than ever.
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