Alphabet is set to report its fourth-quarter financial results, with expectations of solid advertising demand, thanks in part to holiday-driven spending. Analysts project advertising sales to reach $70 billion, a 6% year-over-year increase, with YouTube noted as the fastest-growing segment. The performance of Google Cloud is also under scrutiny, anticipated to generate over $12 billion, reflecting a 35% increase year-over-year, largely driven by AI-related workloads. Analysts remain optimistic about Alphabet's stock, deeming it attractively priced while emphasizing the importance of AI monetization trends and cloud growth.
We see fellow ad giant Meta's strong fourth-quarter earnings as a good omen for Alphabet's advertising sales.
For the fourth quarter, we expect advertising sales to clock in at $70 billion, up 6% year over year, with YouTube the fastest-growing ad business.
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