"By the numbers. ChatGPT shows links, but hardly anyone clicks on them. For one top-performing page, the OpenAI file reports: ChatGPT metrics. The leaked file breaks down every place ChatGPT displays links and how users interact with them. It tracks: Date range (date partition, report month, min/max report dates) Publisher and URL details (publisher name, base URL, host, URL rank) CTR calculations for each display area Total impressions and total clicks across all surfaces"
"Where the links appear. Interestingly, the most visible placements drive the fewest clicks. The document broke down performance by zone: Main response: Huge impressions, tiny CTR Sidebar and citations: Fewer impressions, higher CTR (6-10%) Search results: Almost no impressions, zero clicks Why we care. Hoping ChatGPT visibility might replace your lost Google organic search traffic? This data says no. AI-driven traffic is rising, but it's still a sliver of overall traffic - and it's unlikely to ever behave like traditional organic search traffic."
OpenAI tracks user interactions with ChatGPT-displayed publisher links, recording impressions, clicks, and click-through rates across multiple display zones. Tracked fields include date ranges, publisher name, base URL, host, URL rank, CTR calculations for each display area, total impressions, and total clicks across all surfaces. Main-response placements generate huge impressions but very low CTRs. Sidebar and citation placements produce fewer impressions yet higher CTRs (about 6–10%). Search-result placements receive almost no impressions and register zero clicks. AI-driven referral traffic is increasing but remains a sliver of total site traffic and is unlikely to replicate traditional organic search behavior. The dataset was publicly shared on a professional networking platform.
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