Businesses deploy chatbots despite potential to give false answers, exemplified by a bot creating a fake blog post accusing a tech entrepreneur of plagiarism. Chatbots are considered 'a work in progress,' emphasizing caution for users.
AI enhancements in martech include Overcast HQ's automated video tagging, Pipedrive's AI tools for sales task efficiency, PubMatic and GroupM's cohort-based modeling for advertisers, and CommentSold's AI-powered shoppable videos.
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