Agencies and marketers point to TikTok in the running to win 'first real social Olympics'
Briefly

from Digiday1 month ago
Perhaps the biggest change in sports advertising around the Paris Olympics is the integration of TikTok, supported by e-commerce elements and shifting ad budgets from other platforms like X.
Digidayhttps://digiday.com/marketing/agencies-and-marketers-point-to-tiktok-in-the-running-to-win-first-real-social-olympics/
Advertiser spending on paid social channels is projected to grow significantly, with a rising proportion going to TikTok, as indicated by Forrester's survey.
Digidayhttps://digiday.com/marketing/agencies-and-marketers-point-to-tiktok-in-the-running-to-win-first-real-social-olympics/
Read at Digiday
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