""Africa is positioned to become the 'mobile continent' with experts predicting an explosion in mobile data usage over the next five years," says Mahi de Silva, CEO of Opera Mediaworks."
""Mobile web usage in Africa is one of the highest globally and the continent's dynamic mobile industry remains an incredible place of growth," says Sarah Utermark, CEO, AdVine."
Opera Mediaworks has acquired AdVine, a leading mobile-advertising network in South Africa, enabling global and local advertisers to access millions of consumers in Africa. The region is experiencing rapid growth in mobile data usage, with over 600 million subscriptions expected to rise to 930 million by 2019. The acquisition allows advertisers to utilize Opera Mediaworks' extensive mobile advertising platform, targeting consumers on smartphones and tablets. Experts predict Africa will become the 'mobile continent' with significant growth in mobile web usage and advertising opportunities.
Read at Thedrum
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