"I am excited to get stuck into my new role in such an innovative and fast-growing media company. Adverty provides unique ad formats, and its potential is huge - despite a challenging trading environment as we start the new year. Adverty is genuinely setting a new standard for generating revenue and we anticipate many high-value deals and strategic long-term partnerships in the pipeline."
"Anders has been tasked to help manage the innovative technology company's growth, following the launch of new offices and a raft of senior hires in 2020. Adverty's mission is to deliver seamless advertising which connects brands and audiences through its revolutionary technology, built specifically for gaming."
Adverty, a leading in-game advertising platform, announced Anders Rossel's appointment as Chief Financial Officer. Rossel will manage the company's finances and provide strategic counsel to the CEO and Board as Adverty experiences significant growth. He brings extensive experience from previous roles including CFO at Howden Insurance Brokers Sweden and Head of Business Control at Cherry, a gaming investment holding company. Rossel's career began at media company MTG, followed by executive positions across multinational organizations. He will oversee financial operations while supporting Adverty's expansion through new offices and strategic partnerships in the gaming advertising sector.
#in-game-advertising #cfo-appointment #company-growth #finance-and-investor-relations #gaming-technology
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