"ADvendio, an omnichannel advertising management platform, today (18th May, 2026) announced its strategic partnership with Kevel, the leading provider of retail media infrastructure, to help retailers scale their retail media operations with efficient, agentic operations. As retail media continues to expand beyond traditional players, retailers, and advertisers are increasingly challenged by fragmented workflows, multiple campaign systems, and inconsistent reporting structures. This new partnership addresses that complexity by integrating ADvendio's retail media Revenue OS with Kevel's retail media cloud, streamlining campaign management processes by automating key workflows such as trafficking, forecasting, targeting, and billing."
"Retailers can now scale ad operations efficiency, optimise cross-channel revenue, and maintain full control over their data in one single, cohesive platform. The integration also features AI-powered agents designed to help retailers boost ad sales across their retail media networks. "Integrating Kevel's high-performance ad infrastructure into the ADvendio ecosystem is a game-changer for retailers looking to move beyond manual campaign management," said Liga Bandere, the head of product at ADvendio."
""By combining our Agentic Revenue OS with Kevel's API-first technology, we're giving retail media networks the ability to automate the entire lifecycle-from the first draft to final billing-ensuring they capture every cent of margin while scaling at a pace that was previously impossible." "Retail media is at an inflection point and the networks that win will be the ones that can move fast, stay flexible, and keep full control of their data and infrastructure. That's exactly what this partnership with ADvendio is designed to deliver," commented James Avery, CEO & founder of Kevel."
""Kevel's API-first ad serving gives retailers the performance and customization they need at the core, and ADvendio's agentic Rev""
ADvendio announced a strategic partnership with Kevel to help retailers scale retail media operations using agentic automation. Retail media growth has created fragmented workflows, multiple campaign systems, and inconsistent reporting. The integration connects ADvendio’s retail media Revenue OS with Kevel’s retail media cloud to streamline campaign management. Automated workflows include trafficking, forecasting, targeting, and billing. Retailers can improve ad operations efficiency, optimize cross-channel revenue, and keep full control of their data within a single cohesive platform. AI-powered agents are included to help boost ad sales across retail media networks by supporting the ad lifecycle from draft creation through final billing.
Read at Exchangewire
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