"This year, our aim was to place a strong emphasis on actionable insights at the core of our discussions," said Benoit Skinazi, CMO at Sharethrough, the programmatic adtech company hosting the event.
"It is crucial to promote the tangible benefits of green media products more vigorously," Skinazi said, emphasizing the importance of demonstrating that 'purpose and profits' are compatible.
Scope3 introduced the GMP+ green media offering at the summit, aiming to bring efficiency by cutting out wasteful ads in the ad supply chain, saving both dollars and emissions for advertisers.
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