Meta announced the launch of ads within the WhatsApp Updates tab, accessible to 1.5 billion daily users. These ads will appear in Status and as promoted Channels, facilitating business discovery and conversations without disrupting personal messaging experiences. The company emphasizes that personal chats remain end-to-end encrypted and will not be used for ad targeting. Users can also subscribe to Channels for exclusive updates. Ad preferences will be customizable and informed by user engagement and preferences, but personal information will not be shared with advertisers.
Meta has introduced advertisements in the WhatsApp Updates tab, promising an unobtrusive integration that will not interfere with personal messaging experiences.
With WhatsApp's new Channels and Status ads, users can discover businesses and content aligned with their interests, fostering engagement without compromising privacy.
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