AdPlayer.Pro Rolls Out Substantial Updates to Its Video Ad Player

AdPlayer.Pro released enhancements to its ad-enabled video player focused on infrastructure scalability and expanded vertical video ad support. The platform was upgraded to handle hundreds of millions of ad requests daily, reaching 551m ad requests and over 30m impressions in a single day. It scales to more than 10,000 concurrent ad requests per second at peak demand while maintaining stable performance and ad delivery quality under any traffic load. Vertical video ad support was added across all outstream formats, including InPage, InBanner, and Interstitial Video Ads 2.0. Interstitial Video Ads 2.0 now supports full-screen and fixed-size placements, plus background customization for smoother experiences in smaller slots.

"The platform has been considerably upgraded to process hundreds of millions of ad requests on a daily basis. Peak performance figures have reached 551m ad requests and over 30m impressions within a single day, while scaling to over 10,000 concurrent ad requests per second (RPS) at peak demand. This allows the company's supply-side partners to expand their video ad serving operations without limitations, as performance remains stable under any traffic load."

"Natalie Romankina, CEO of AdPlayer.Pro, noted that handling over 10,000 RPS at peak with no impact on ad delivery quality means their partners can focus on scaling their monetisation, rather than worrying about infrastructure limitations."

"Alongside the infrastructure upgrades, vertical video ad support has been rolled out across all outstream formats, covering InPage, InBanner, and Interstitial Video Ads 2.0. As for the Interstitial format specifically, it now supports both full-screen and fixed-size placement options, giving publishers more flexibility in serving vertical ad creatives, with background customisation support added to ensure a smooth ad experience even within smaller slots."

""Short-form video ad spend is projected to grow significantly in the coming years, and vertical video is becoming a mainstream priority rather than a niche format. With these updates, our partners have everything they need to capitalise on that trend," Ms. Romankina added."

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