"The first is an advertising agency straight out of the 90s, at a time when the office is gearing up to design and place the first ever banner ad. Visitors to the activation are ushered in by a frantic manager who informs them of their intern status and orders them to load up the design of a Pizza Hut ad - the actual first digital banner to go live - from an unreliable floppy disk."
"Once their internship is complete guests are ushered into a video store ala Blockbuster before heading into a living room to watch their VHS and order pizza online using a desktop home computer. Each room represents a product of Adobe's Experience Cloud by way of proving the frustrations and inefficiencies of each outmoded process: uploading the first banner ad proves the ease of Advertising Cloud and selecting a movie without help from a data-driven algorithm showcases the usefulness of Marketing Cloud, for instance."
Adobe hired Giant Spoon to build a Back to the 90s activation at Adobe Summit in Las Vegas that recreates a 1990s ad agency, a Blockbuster-style video store, and a living room. Visitors play interns who load the original Pizza Hut banner from a floppy disk, call clients via landline and use a Rolodex, and xerox creatives. The activation includes era-specific objects such as Furbies, Apple Macs and VHS tapes. Each room maps to an Adobe Experience Cloud product to contrast past frustrations with modern Advertising Cloud and Marketing Cloud capabilities.
Read at The Drum
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