Adnami & Adnuntius Join Forces to Shape the Future of Political Advertising in the Nordics

"The collaboration combines Adnuntius's Nordic marketplace and TTPA-compliant infrastructure and attention optimisation with Adnami's high impact formats and attention measurement, giving political campaigns access to vetted, premium publishers in a 100% no-cookie and no-tracking environment."

"Adnuntius's political advertising module, built into the company's wider marketplace, provides automatic transparency labels on every ad, in every channel, a 7-year archive and EU repository submissions out of the box. Combined with Adnami's high impact formats and attention measurement through Sonar, the partnership is the only Nordic solution able to deliver compliant political advertising including at scale today."

"For political parties and their agencies, the partnership means access to high impact display across all major Swedish publishers through a single, transparent route. For publishers, the collaboration opens a sustainable, compliant revenue stream around political advertising that meets regulatory requirements and protects audience trust."

"Building on a model already proven in Denmark, where the partnership was used by all major political parties and publishers during the most recent national election."

Adnuntius and Adnami announced a partnership combining a Nordic advertising marketplace with TTPA-compliant infrastructure and attention optimisation and Adnami’s high impact formats and attention measurement. The solution enables political campaigns to access vetted, premium publishers in a 100% no-cookie and no-tracking environment. The approach builds on a Denmark model used by major political parties and publishers during the most recent national election. The EU Regulation on Transparency and Targeting of Political Advertising requires labelling, targeting, archiving, and reporting. Adnuntius’s political advertising module provides automatic transparency labels, a seven-year archive, and EU repository submissions. Adnami’s Sonar supports attention measurement, and the combined offering is positioned as the only Nordic solution for compliant political advertising at scale, starting in the Nordics.

Read at Exchangewire